We’ve kept you up to date on the rise of virtual reality in movies, toys, and more, as the medium becomes increasingly inexpensive and accessible.

We’ve kept you up to date on the rise of virtual reality in movies, toys, and more, as the medium becomes increasingly inexpensive and accessible. Now alcohol brands Jim Beam, Dos Equis, and Fire Eater are testing the waters of VR marketing at bars around the country. Participants can enjoy the promoted alcohol while watching the process of it being made or experience what it is like to party with the Most Interesting Man in the World. Dos Equis sales reportedly increased 18% during their VR campaign last Halloween, and Marketers hope that VR has enough shock value to keep people talking once they walk away from the experience. (Adweek)