Marketing to Millennials and teens?

Marketing to Millennials and teens? We know it’s not easy. Earlier this week we told you about some of the spaces you shouldn’t forget when trying to reach these consumers. A panel of young marketers at the Collision event has some more advice on marketing to young consumers, including “don’t sell to them, engage with them,” create engaging content, and don’t inauthentically adopt their slang. (Stop saying “on fleek.”) (CIO)