Millennials’ have a reputation for leaning liberal, but one study is suggesting the generation has some views that are more conservative than previous generations’. Recent data from DDB found 34% of Millennial moms say fathers should be the “boss in the house,” versus 26% of Xers and Boomers mothers. Millennial moms were also reportedly more likely to say that mothers who stay at home will have better relationships with her kids than those who work. We should note that our own study of Millennial parents found 85% of dads would stay home with their kids if they could, so looking at moms alone might not be telling the whole story. (The Drum)
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