One brand is fashioning themselves as the leader of the conversation around plus-sized awareness for Millennial consumers.

One brand is fashioning themselves as the leader of the conversation around plus-sized awareness for Millennial consumers. Eloquii uses social media to actively engage with its plus-sized customers, where it responds to their questions, complaints, and comments every day and encourages followers to share looks with the tag #XOQ. The online-only retailer has even hired some of their most valued young customers so that their feedback becomes a part of the brand. (Digiday)