New social app PingTank is using viral tactics and digital celebrities to build buzz for the platform.

New social app PingTank is using viral tactics and digital celebrities to build buzz for the platform. Founder Jeremy Greene threw a huge launch party attended by Vine stars, musicians, social media personalities, and Kylie Jenner, where he staged a near-arrest and a surprise rap concert to keep PingTank in the ”viral loop.” The app itself allows users to overlay custom animations, sound effects, and music onto their photos. (Mashable)