If you’re creating online content for Millennial women, forget the snark—focus on “happiness, health, and freedom.” A panel of female digital consumer experts advises that these powerful viewers aren’t looking for snark, and want advice and information delivered to them by someone who looks and feels like a friend.

If you’re creating online content for Millennial women, forget the snark—focus on “happiness, health, and freedom.” A panel of female digital consumer experts advises that these powerful viewers aren’t looking for snark, and want advice and information delivered to them by someone who looks and feels like a friend. They also want to connect with their peers, and platforms that allow them to share and learn. (StreamDaily)