Summer is almost here, and parents everywhere are preparing to slather their squirming and protesting kids with sunscreen. To help to make the idea of putting on sunblock more fun for little ones, Nivea has created a doll that will get “sunburned” if they don’t apply his lotion. The campaign (taking place in Brazil) is designed to teach kids the effects of sunlight and hopefully make them feel that “protecting themselves from the sun is their own idea.” (Fast Company)
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