Millennials and teens are making mobile shopping a norm, and a Forbes survey has found that half of all Millennials have downloaded a mobile shopping app on their phones.

Millennials and teens are making mobile shopping a norm, and a Forbes survey has found that half of all Millennials have downloaded a mobile shopping app on their phones. The majority did so because the app provides a better mobile experience than the brand’s site. So what are their retailer apps of choice? Amazon, Etsy, and Forever 21 are at the top of the list. (Forbes)