Young consumers are redefining fame, and digital celebrities can hold more sway with them than traditional stars.

Young consumers are redefining fame, and digital celebrities can hold more sway with them than traditional stars. BeautyCon is a company built for “the new generation of self-made content creators,” their audience, and the brands that want to work with both. The digital media company aggregates online content relevant to their female 16-24-year-old readers, throws events (BeautyCons) featuring YouTube, Vine, and Instagram influencers, and connects brands with young female consumers via sponsorships, product testing, and marketing. (Fast Company)