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As fast food brands try to catch up, Chipotle is continuing to market the ingredient transparency and pureness that has attracted so many young consumers.

Jul 17 2015

As fast food brands try to catch up, Chipotle is continuing to market the ingredient transparency and pureness that has attracted so many young consumers. Their new  “Friend or Faux” campaign faces their list of 68 ingredients against competitors’ much less natural sounding components. The campaign includes an online quiz (another popular Millennial pastime) that asks users to identify the Chipotle menu ingredient to win free food prizes. (Brand Channel)

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