Thinking of advertising on a mobile entertainment platform? You better learn the 2-second rule. According to an agency whose clients advertise on Snapchat, Millennials are quick to hit the “skip” button, and “when marketers think they are buying a 10-second ad, they really have to get their message out in two seconds, or else most won’t see it.” Brands that create marketing that feels “organic to the platform” reportedly have longer viewing rates. (Digiday)
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