Millennials’ “I want it now” attitudes have brands racing to get them products faster than ever—and groceries are a huge part of the on-demand market.

Millennials' “I want it now” attitudes have brands racing to get them products faster than ever—and groceries are a huge part of the on-demand market. Now Target is teaming up with startup Instacart to offer same-day grocery delivery for $3.99 an order. While the partnership is currently an experiment, the retailer is invested in improving their grocery offerings to meet the tastes of the next generation, and becoming a major player in grocery delivery. (Brandchannel)