As marketing on visual platforms like Instagram has grown, we’ve seen more social images by consumers make their way into ads. GoPro is tapping into this consumer as the creative trend, asking users to send in their best action videos to be considered for the new GoPro Awards. Winning clips can win up to $5000, and the awards, held year-round, will give up to $5 million annually to users for their submissions. (The Verge)
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