To succeed in digitally marketing to young consumers, brands need to create ad content that is unique to the specific platforms they’re on.

To succeed in digitally marketing to young consumers, brands need to create ad content that is unique to the specific platforms they’re on. This week, Taco Bell launched a campaign to celebrate the creation of the taco emoji that is tailored to Twitter, and yet another that’s made for Instagram. Fans can tweet at the brand with the taco emoji and another random emoji of their choice to be sent back an image or GIF that mashes up the two in a creative way. Meanwhile, new limited-edition “taco holsters” in-store are designed to be Instagrammed. (Adweek)