NEW GEN Z 101: Unlock & Outlast Microtrends

They might be hooked on social networks and Netflix, but music is still teens’ preferred media.

Nov 12 2015

They might be hooked on social networks and Netflix, but music is still teens’ preferred media. The same Common Sense Media that found the average American teen is spending 9 hours a day with entertainment media also found that their positive feelings about music are stronger than those they have about visual content or social. While 73% said they enjoy listening to music a lot, versus 45% who say the same about watching TV, and 36% who say they enjoy using social media a lot. (EDM)