Gen Z and Millennials are fueling a caviar boom. While it was once seen as a luxury ingredient, caviar has been gaining accessible popularity since brands started selling directly to consumers during the pandemic. And viral social media content has only made it more sought after—especially by young people. Now, at-home caviar snacks and even caviar desserts at restaurants are trendy, whether because they signal “quiet luxury” with a refined taste or simply because salty, briny snacks are in. Caviar is being added to everything from fast food (like In-N-Out or McDonald’s nuggets) to ice cream as young celebs and regular foodies alike show off their new love for it. (Business Insider)
📊 YPulse data: 73% of 13-39-year-olds eat snacks with blended flavors (e.g. salty & sweet)
