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Want to Tap Into Gen Z’s Gaming Worlds? Here’s How 5 Brands Did It

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 From phygital clothes to in-game experiences, these five brands have successfully landed in Gen Z’s gaming worlds…

TL;DR

  • Gen Z is open to all kinds of brand marketing in video games
  • They’re buying digital items for their avatars, and even making IRL purchases like with Alo Yoga, Hugo Boss, and Lionsgate
  • Mini games, interactive worlds, and in-games experiences like Nickelodeon or Walmart’s are engaging these young gens
YPulse has said before that Gen Z isn’t just gaming for fun—it’s a core part of their lives. And what they do inside virtual worlds is shaping everything from their entertainment choices to their fashion, even their real-world spending habits. It’s no small number who this applies to either; between gaming on a console, computer,...

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