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Gatcha arcade combines claw games with luxury prizes—and kidults are determined to win.

Jan 15 2025

Gatcha arcade combines claw games with luxury prizes—and kidults are determined to win. Located in New York City, Gatcha offers the chance to win items like Hermes bags, Chanel wallets, and AirPods Max all from a simple claw game. It’s not as cheap as a typical claw game though, at $50 for a single attempt. But while this might deter some, many are walking in eager to take the chance for the luxury rewards. The owner of the arcade reports that around 80% of patrons are over 14-years-old. Reliving the nostalgia of their childhood arcade days clearly works to get young people willing to drop hundreds of dollars in hopes of claiming one of the high-end prizes. (New York Post)

📊 YPulse data: 72% of 13-39-year-olds agree, “Luxury brands should make some affordable items so more people could own them”

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