At YPulse, we’ve spent the last 10 years diving deep into the trends, behaviors, and attitudes shaping young people’s lives. All that research means we have an archive of more than 500 reports and 15B data points collected on 13-39-year-olds—that’s a whole lot of stats on Gen Z. Each of our surveys dives deep on a topic and explores it from multiple angles, getting young people’s perspectives in a variety of ways and getting data on the latest trends impacting their lives. We can’t possibly highlight every single question we ask in each of our reports, which means there’s a treasure trove of stats on young consumers’ behavior that hasn’t been put in the spotlight yet. But that’s also exactly what makes YPulse unique: we’re asking young consumers the questions no one else is, getting brands the insights on everything they could ever need, so it’s there when they need the answers. From their career goals to niche cultural trends, our surveys go beyond surface-level data, uncovering the “why” factor...