For years, YPulse has been predicting the trends that will be big for the coming year—and we have a track record of getting it right. It’s that time again for our experts to sit down and predict the biggest trends among Gen Z and Millennials in the year ahead. We are always tracking trends, giving us a unique perspective on not only the current day-to-day lives of the young people but the attitudes and behaviors that are just beginning to show. And our predictions are backed by data points we collect on various topics throughout the year. Our trend predictions for 2025 span industries from media to fintech to retail and everything in-between. So, grab a notebook and coffee and dive into this report before the New Year’s ball drops.
Report Length: 28 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.