Gen Z favors buy now, pay later options for holiday shopping. According to Splitit’s holiday spending report, 42% of Gen Z prefer flexible payment plans over paying all at once for their personal purchases this season as the holiday shopping season approaches. This trend is also influencing their shopping decisions, with 47% considering the availability of buy now, pay later plans when choosing retailers to buy gifts from. However, despite this preference, 25% of Gen Z shoppers are still unaware that the option of BNPL even exists. (WWD)
📊 YPulse data: 18% of 18-24-year-old holiday shoppers have used buy now pay later to pay for gifts in installments
