Toys “R” Us is the next retail brand getting into entertainment. The brand is launching a live-action family game show, Toys “R” Us Family Faceoff, which will air on Fox. On a massive toy store set, families will compete against each other in challenges inspired by both classic and modern toys and games. This initiative mirrors a broader trend among toy brands specifically, like Mattel and Hasbro, as they place an increasing focus on entertainment. (Though this is certainly not the only industry, as YPulse reported on Chick-fil-A’s intention to start producing recently, too.) Toys R Us Family Faceoff aims to engage both nostalgic viewers and new audiences, tapping into the increasing popularity of toys and games among young adults and Millennial parents watching TV with their kids. (Kidscreen, Deadline)
📝 YPulse reported: Gen Z and Millennials are drawn to kids’ content because they genuinely enjoy it today, and it brings them comfort
