Lunchables are losing their popularity with parents and schools. Once the most popular choice for a pre-packed kids’ lunch, the brand is now dragging down its parent company Kraft-Heinz—its 12% drop in sales last quarter was a leading factor in the larger company’s overall 2.2% sales drop in the same time. Today’s parents, some of whom likely ate Lunchables themselves, are concerned with the health value primarily despite the brand reporting they’ve reduced sodium and saturated fats in recent years. On top of parent disinterest, schools didn’t quite go for Lunchables as an offering in cafeterias, which the brand had projected as a $25B expansion. Experts say the brand will really need to improve its reputation for nutrition if it wants to get the next gen of parents to give their kids Lunchables. (CNN)
📊 YPulse data: 53% of Gen Z and Millennial parents agree, “I struggle to figure out lunch ideas for my children”
