Lidl launched its own Christmas truck in the U.K.—and it’s going on tour! Lidl’s Christmas truck will tour nine U.K. cities starting in Dundee on November 14, competing with Coca-Cola’s festive truck. The event will feature giveaways including over 2K gift boxes, food samples, and shopping vouchers. Lidl is aiming to set itself apart by offering special “wishes” to some lucky visitors too, along with showcasing its own Freeway Cola—all aligning with their plan of giving back to communities for the holidays. (LADBIBLE)
📊 YPulse data: European 13-39-year-olds think Lidl is the third top store that has the best trending Christmas items each year
