- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Mobile/App Behavior Report
No matter how old Gen Z and Millennials were when they landed their first smartphone, both gens are completely hooked on these devices. Gen Z has never known a world without them, and Millennials (and parents) have made them a part of almost every aspect of their lives. Using apps to watch content, get directions, shop, and much, much more is their norm from a young age. It is a part of their everyday lives—but the majority agree they’re addicted to them.
YPulse’s 2024 Mobile / App Behavior report examines what young consumers are doing on their phones, how much time they’re on them, their app usage, and what makes them download the apps they rely on.
Download the full report for further insights
- How times Gen Z and Millennials look at their phones daily
- What kind of apps they’re opening weekly
- How they feel anxious without their phones and acknowledge their addiction
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2024
Additional survey content for Pro users:
How often young people do various activities on their phones, how many young people spend money on apps, and the full list of their favorite brand / store apps.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent