Some teen TikTok creators are choosing colleges for the visual appeal on their feed. Trends on TikTok like back-to-school hauls and #DormTok have become teen content mainstays, so it’s understandable that students now want their campus experience to look appealing online. But according to Teen Vogue, some high school students are choosing colleges just based on how they can showcase their experiences on social media. Additionally, the reputation of a college (outside just its academics) can also be a content booster, giving influencers the opportunity to share their daily lives at aspirational institutions—encouraging their viewers to want a life at that school (as an influencer), too. (Fast Company)
📊 YPulse data: 43% of students planning to go to college consider campus environment when choosing a college
