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Western Europe

Why Every European Brand is Using Gen Z Slang in Their Ads

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Brands in Europe have been asking their Gen Z employees to write the script of their TikTok videos, and it went internationally viral…

TL;DR

  • Brands in Western Europe have been using Gen Z slang in their social content, and it totally worked
  • The trend started in the U.K. with Curry’s, but quickly spread to other companies in the region
  • Even the European Parliament posted a video with some of Gen Z’s expressions, proving how influential the trend is
In recent weeks, many European (particularly British) brands have created videos using Gen Z slang from “menty b” to slay to demure—almost all of which YPulse recently decoded for you. And while this was at the risk of looking cringe, these videos keep going viral, pulling in millions of views. It’s mainly because they’re being read...

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