Netflix is opening two pop-up charity shops in the U.K. To celebrate World Mental Health Day last Thursday, Netflix launched the “As Seen on Netflix” initiative in partnership with the British mental health charity Mind. It created two temporary shops in East London and Birmingham to sell costumes, props, memorabilia, and other unique items from Netflix’s most famous shows like KAOS, Black Mirror, Sex Education, and Beckham, with all proceeds of the sale going to Mind. In addition to these two pop-up stores, Netflix created a virtual shop on eBay to auction even more pieces for fans. (SecretLondon)
📊 YPulse data: 73% of European 13-39-year-olds use Netflix to watch video content weekly or more often
