Supermarkets in the U.K. are adapting to viral TikTok food trends. The platform has noted that playing with and innovating around food trends has been one of the year’s most significant and successful trends (consider the popularity of the cucumber salad guy, for instance). Users typically discover grocery and food-related content on the app through ads (43%), the For You Page (33%), and videos from creators (30%). So, grocery stores are tapping into it; Tesco and Aldi are leading examples of this trend in the U.K., with Tesco using TikTok to highlight Clubcard Prices and Meal Deals. Meanwhile, Aldi boasts the highest follower count at 520K, capitalizing on viral moments to promote their products. (Grocery Gazette)
📊 YPulse data: 34% of British 13-39-year-olds would like brands to make products inspired by trending food on social media
