Beauty brands are competing for attention this holiday shopping season. For the fourth year, Amazon is hosting its “Holiday Beauty Haul” event, where even high-end brands like BareMinerals, Clinique, Kiehl’s, and Lancôme are offering discounts up to half off. But, it’s set against the backdrop of the upcoming presidential election this year, which means serious competition for advertising space. But even as beauty brands face this marketing competition and retailers like Target and Walmart expanding their range of beauty offerings, prestige beauty has been thriving this year. And as holiday shopping starts early, all brands are aiming to improve online shopping to attract consumers during the holiday season. (Retail Dive)
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