An audio from Broad City saying “In da clerb, we all fam” has gone viral on TikTok. While the series originally aired in 2014, this viral moment proves that some content is timeless in its humor when Gen Z discovers it. The audio clip featuring lines from two characters “at the clerb” attempting to blend in was first popularized by TikToker Maggie Winters, whose video garnered over 11M views and 500K likes within just a week of posting. Now, the sound has more than 100K videos, and celebrities including Sabrina Carpenter, Troye Sivan, and Charli XCX have all jumped on the trend, securing its virality in no time. The sound has also made its way to X, where users place the dialogue alongside images mainly of their favorite TV and movie casts or characters. Brands are quickly getting in on the trend too by using the audio to promote their products or brand personality. (Mashable)
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