Teen boys are stepping up their skincare routines. According to Mintel, 70% of Gen Z men (18-27-years-old) have used skincare products, surpassing the average of 50% of all American men. Thanks mostly to social media, the perception of basic skincare is rapidly shifting to be viewed as fundamental to basic health, diminishing the stereotype that it is solely for women. However, the adoption of skincare by the female “Sephora tweens” has certainly aided in the normalization of the trend. And the influence of online creators and friends discussing skincare has led many brands to tailor their offerings for young men, creating more starter-friendly products and confidence in using them. (The Cut)
📊 YPulse data: 62% of 13-17-year-old males use skincare
