The #Romantasy subculture is a booming business on social media. For publishers, romance novels are the most profitable genre—worth $1.4B each year to be exact. But the ever-growing interest in the combination of romance and fantasy has become profitable for fans, too, who are running businesses and social profiles dedicated to merch and events for their favorite series. This can be something as small as candles on Etsy or independently funding cosplay for content, but goes as far as ballroom experiences complete with costumes, music, and actors ticketed at hundreds per person. And while this has become common for fans online, it naturally has a potential for copyright issues, no matter how much authors love the merch themselves. (Money)
📈 YPulse reported: Gen Z members of the fantasy subculture love to create content that revolves around the fantasy aesthetic
