Brands are effectively engaging young consumers by enhancing their packaging. Gen Z highly values sustainability, so brands are finding they’re drawn toward packaging that is both environmentally friendly and has a unique aesthetic. Research indicates that 81% of consumers will experiment with a new product due to eye-catching packaging, and 63% will repurchase due to its design. Rhode Skin has been a Gen Z-winning example with its minimal and functional packaging on neutral tones, but with messaging that emphasizes its sustainable value. It may sound obvious, but packaging has the power to evoke emotions that sway purchase intent—especially when it connects to consumer’s values. For Gen Z, packaging naturally needs to address consumer needs but being uniquely eye-catching and low waste will strike a powerful chord. (Ad Age)
📝 YPulse reported: Packaging that offers a unique or personalized touch can make a product more appealing as it aligns with their desire for self-expression and individuality
