- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Snacking Report
Snacking, once a between-meal indulgence, is a daily habit for the majority of young people. But they’re blurring the lines between traditional meals and snacks as meals (Girl Dinner, anyone?). As such, Gen Z and Millennials are seeking out new, and especially trendy, creative snack presentations and flavor combinations for their favorite goodies. And though they love their nostalgic childhood faves, they’re super open to snack innovation—not just on their feeds, but from brands, too.
YPulse’s new Snacking Report explores Gen Z and Millennials’ current snacking behaviors, highlighting key snacking trends, flavor preferences, and motivations that shape their treats of choice.
Download the full report for further insights
- How often and where Gen Z and Millennials are snacking
- What flavors and specific snacks they love
- How brands can get involved in snack trends from social media
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2024.
Additional survey content for Pro users: The specific kinds of snacks young consumers say are their favorites, where they typically buy snacks, how many have snacking habits like eating snacks from other countries, try limited edition flavors, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2025Snacking Report