TD Bank is focusing on making banking more accessible to young people in Canada. Its new “Own It” campaign promotes the Partial Shares investing product, which is tailored for Gen Z and Millennials consumers to empower those who may feel investing is “out of reach,” by providing access to blue-chip stocks at lower prices. Additionally, TD Bank is enhancing accessibility for visually impaired users with a billboard initiative that targets colorblind consumers. TD Bank has not only prioritized inclusivity and responsiveness to diverse consumer needs, but they are now enhancing these efforts by presenting banking in a relatable and accessible manner—one that resonates with young people. (Marketing Dive)
📊 YPulse data: 79% of 18-39-year-olds agree, “I wish I learned more about personal finance”
