Brands are eager to be involved in everything Halloween-related this year. According to the NRF, around 75% of people in the U.S. celebrated Halloween last year, a noticeable increase from less than two-thirds a decade ago. And following the release of Beetlejuice, Beetlejuice, (a semi-official start to the Halloween season) many brands are jumping on collaborative opportunities, even perhaps unexpected ones like Progressive Insurance and CarMax. Target is selling a playful trendy costume of a “tumbley” water bottle, clearly inspired by the popular handled-Stanley. And currently reflected in spending habits, Gen Z is the most enthusiastic for Halloween this year—and with fans gearing up earlier than ever, more brands are rolling out early products to cater to this engaged gen through spooky collabs and marketing. (Ad Age)
📊 YPulse data: 80% of 13-39-year-olds like when brands release Halloween-themed products
