Michel Germain Parfums has a new fragrance inspired by Emily in Paris. Perfectly timed with the launch of season four, the new collection includes four women’s scents and one men’s fragrance, all crafted to embody the “spirit of the show.” It takes a lot of inspo from Emily’s character and her life in Paris, focusing on modern and playful scents—complete with the signature bow from Emily’s birthday dress on the bottle. (FashionUnited)
📊 YPulse data: 35% of 13-39-year-olds Europeans are willing to pay more for a limited-edition product
