M&S is introducing a “baby club” in the U.K.“The Parent Hood” club is the first of their new special interest clubs for loyalty members of the British supermarket chain. According to M&S, the club aims to “build a community and engage both new and existing family customers.” Additionally, the initiative is designed to encourage frequent shoppers and enhance cross-purchasing opportunities among customers who may not typically explore other product categories. (Retail Gazette)
📊 YPulse data: 63% of young European parents are part of a loyalty / rewards program
