LVMH is the brand that received the most social media attention during the Olympics. According to data metrics firm Relo Metrics, LVMH generated 17 times more social media content during the Paris Games than normal. The luxury giant has been investing a lot in sports in the past few years and became a premium partner of the Olympics and Paralympic Games in Paris. LVMH, through its maison Louis Vuitton, designed the Olympic medals and a special trunk to carry them. Following behind LVMH, the brands that got the most social media attention are Ralph Lauren, the official partner of the U.S. team, and Lululemon. (WWD)
📊 YPulse data: Louis Vuitton is a top luxury brand European 13-39-year-olds want to buy own
