Primark has kept their same back-to-school prices for three consecutive years.

Primark has kept their same back-to-school prices for three consecutive years. Following announcements by British retailers like M&S and John Lewis, Primark is freezing prices on kids’ clothing lines this autumn. The fast-fashion brand announced prices will be what they were back in 2021—before a 40-year high inflation hit the U.K. Hundreds of other back to school-related products like backpacks and lunchboxes are being kept the same to help families with young children budget this season. (Fashion Network)

📊 YPulse data: 75% of British 13-39-year-olds agree “Inflation will impact my back to school shopping choices”