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Gen Z Trusts YouTubers More Than Anyone Else

Gen Z places the most trust in video content creators—even above traditional public figures…

TL;DR

  • Gen Z teens and young adults trust YouTubers and TikTokers more than any other public figure
  • They’re not trusting traditional figures—including politicians
  • Some entertainment figures are more trustworthy than others for young people
As fame and credibility continue to fragment across platforms, understanding who young consumers trust has never been more crucial for brands looking to build real connections. YPulse’s Celebrities and Influencers report shows that while music artists and mega-influencers continue to top Gen Z’s list of favorite celebs, not all public figures wield the same level...

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