Behavioral REPORT

Education Report

Gen Z is carving out their own path in education: while college is certainly still their norm, some are exploring alternative routes. They have access to so many resources—like the video ones they prefer— they know they can get the skills they need to be successful outside the traditional in-person college classroom. Most young people have used online study platforms, and they’re interested in more virtual learning opportunities too, whether it’s hybrid classes or fully online programs. And to shake up the old higher ed ways even more, most want to see required SAT scores be a thing of the past.

This year’s Education report examines how students are changing the landscape of higher education and learning resources even more. Are college degrees still valued? Are students interested in trade school? How do they feel about the college application process and SATs? We’re digging into it all.

  • Middle / high school students’ plans after graduation
  • How young people they feel about online learning
  • What resources they use when they want to learn something new

Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2024

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