Energy drink marketing may be a problem for young women with eating disorders. Doctors have a growing concern for the increasing trend of young women consuming excessive amounts of low-calorie, high-caffeine energy drinks like Celsius and Alani Nu, often combined with unhealthy eating and exercise habits. Dr. Ellen Rome at Cleveland Clinic Children’s says about a third of their eating disorder patients consume energy drinks, which can lead to serious health issues, particularly for those who are not eating enough. And medical experts argue that popular energy drink brands, particularly Celsius’, claims of fat-burning and metabolism-boosting benefits are misleading—and their endorsement from wellness influencers adds to the appeal. For the young women they’re marketed to, the lifestyle that appears to come with their branding is one where they’re “fit,” but when they’re using the caffeine to supplement a lack of energy or to curb their hunger, it can increase the risk of heart problems, anxiousness, restlessness, and sleep disturbances. (WSJ)
📊 YPulse data: 62% of 13-39-year-old females drink energy drinks
