Instagram has no plans to add long-form video content. While TikTok is adding longer post capabilities to compete with YouTube, Instagram CEO Adam Mosseri says his platform is unlikely to prioritize longform video content because it may affect its focus to connect users with friends. He says Instagram’s two main goals are to facilitate connections with friends and to allow users to explore their interests through short-form videos. He believes that these two objectives are intertwined, as users often share short-form videos with their friends—and long-form videos may lead to a decrease in interactions with friends, reduced sharing of content, and a less engaging experience overall. (The Verge)
đź“Š YPulse data: 38% of 13-39-year-olds use Instagram Reels
