Nineteen-year-old Evan Smith built a successful online business by rating Instagram profiles on TikTok. Smith’s “Instagram rating return” service involves evaluating the aesthetic of a person’s Instagram and providing design tips for improvement in public videos. But as the trend of social media profile ratings grew, Smith expanded his services to include private ratings for $12 and customized feed designs for $25. Last month, he earned over $1K from monthly submissions and nearly $3K from TikTok’s Creator Fund. And while some may find his feedback harsh, his followers seem to appreciate his honest assessments, as they keep paying him for his advice to improve their online presence. (NBC News)
📊 YPulse data: 25% of 13-39-year-olds trust the advice / information that online celebrities give
