Disney’s hold on children’s entertainment has declined significantly. According to Nielsen data, kids are now spending two thirds of their TV time on streaming platforms, where previous gens were tuning into cable channels like Disney. Now, YouTube is the most popular choice, especially as kids choose its short-form videos over traditional TV shows and movies. For Disney, this means the company’s reliance on young fans to drive growth in its theme parks and merch sales is now under threat. Disney is trying to diversify its offerings by catering to adults without children at home, a.k.a “Disney adults,” who now make up around 60% of its Disney+ subscribers. However, Disney is unlikely to abandon its efforts to regain its dominance over kids’ entertainment anytime soon—the strength of its franchises keeps the company optimistic, and hope to get ahead of changing consumer behavior. (Business Insider)
📊 YPulse data: 41% of 8-12-year-olds use Disney+ to watch video content weekly or more often
