Target is partnering with Shopify for its third-party marketplace. Target’s Chief Guest Experience Officer announced that the company’s partnership with Shopify will enable the rapid identification and availability of trending products to online customers. Highly sought-after items discovered through this collab will also be rolled out in stores, as Target aims to revive sales growth in the face of declining demand for certain merchandise. The partnership will hopefully boost both companies’ share prices as they’ve both experienced a decline recently. (CNBC)
📊 YPulse data: 48% of 13-39-year-olds regularly shop on an online marketplace
