Speaking of shopping, Amazon Prime Day is approaching. With Prime Day now a benchmark for summer sales, consumers are anticipating that other retailers will follow. Amazon’s latest ad, featuring Megan Thee Stallion, marks the kick-off of the two-day event, with research showing that summer shoppers are more likely to prioritize self-indulgence and personal treats alongside back-to-school essentials. Now, major companies (and even influencers) like Target, Walmart, and Best Buy are capitalizing on this trend by scheduling their own summer sales around the same time as Prime Day. (Retail Dive)
đź“Š YPulse data: 45% of 13-39-year-olds pay for an Amazon Prime subscription
