Tinder is testing IRL running events for singles in London. The concept of “SoleMates” is for participants to run with a Tinder match or be paired with other runners of similar fitness levels. After each run, there’s a time for runners to connect with their date over refreshments. Tinder might organize more IRL events in the British capital considering SoleMates sold out in less than 24 hours. This shows the growing popularity among young people to blend in-person meets alongside online dating. (Metro)
📊 YPulse data: Tinder is British 13-39-year-olds’ favorite dating app to use
